|Surviving in the ups and downs of business is often an overwhelming feat. But wait, help is on the way and it cost you under 20 bucks! That help comes in the way of a new sales and marketing book written specifically for Canadian businesses.
Lynda Kavanagh, a sales and marketing consultant operating in Canada since 1994, has published her first paperback book, "Sales suck…NOW WHAT?” The book is 131 pages. “I wanted to write a book that wasn’t like any of the sales and marketing books I had ever looked at. I wanted it to be relevant to the micro, mini and small business owners and managers.” Kavanagh says her book focuses on helping business people clarify the difference between sales and marketing, and to understand how sales is only one component of marketing.
And, according to one mini business run by Lesley Colburn-Swartz the book was a welcome read. Colburn-Swartz has owned Pro Plant Care in Lethbridge for over 20 years and she says the common sense advice offered in Kavanagh’s book is long overdue and refreshingly exciting. “I got the book at 5pm and started reading it immediately. I didn’t get it all finished that night so I got up at 4:30 the next morning to finish it. It is easy to read and provides even easier actionable steps that has got me kick-started again. This is a great book. I’m so glad I bought it.”
Kavanagh says most self-help business books use case studies about huge businesses with million-dollar annual budgets. “That’s impossible for a small business with fewer than 25 employees to relate to, and the micro businesses can’t even get their heads around spending $5,000 a year let alone millions.” She says the book is only 131 pages because she wanted to provide a quick read with common sense applications.
“The people who can be helped most by this book wear many hats in running their business. Time is precious. I know how hard it is for these small business operators to find the time to read, and they certainly don’t have the money to hire consultants.”
Kavanagh says that most business owners find the sales and marketing part of running a business to be frustrating. When she hears that comment from a business person, she says often the frustration is based on inaccurate expectations about who their target customers are.
“Many small businesses try to market to everyone, and when they do that, they end up watering down the message so it won’t motivate anyone to buy from them.”
More information on Lynda Kavanagh and WOW Communications & Training - go to the main website at wowcommunications.ca
For more sales and marketing help try WOW's online video courses at wowcommunications.ca/store - courses are $4.99/ $9.99 / $14.99
Get serious about your sales!
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WOW Communications & Training Corp.
305 Kings Bay S., Lethbridge, Alberta
Lethbridge Phone: 403 3290179 | Calgary Phone: 403 515-0022
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